Surya Nepal Pvt. Ltd. (SNPL), manufacturer of popular apparel brand John Players, on Saturday launched a new apparel brand, Springwood in the capital.
The brand was launched in the Valley after an extremely successful marketing exercise in Pokhara, states a press release.
Springwood shirts will be available from Rs 450 to Rs 750 while trousers will be available from Rs 650 to Rs 750. The current range includes shirts and trousers for office and work wear as well as college wear made from cotton, polyester cotton, cotton lycra and cotton spandex.
Harsh Madhav Dhar, managing director of Surya Nepal, in a statement, said the launch of Springwood aims to make the brand a choice for millions of quality and price conscious consumers in Nepal.
“This will also help in the growth of Nepali garment industry,” he was quoted as saying. Nearly three years ago, Surya Nepal made its foray into branded menswear market in Nepal with John Players, a premium brand of shirts, trousers, jeans, t-shirts and belts.
"This brand took the market by storm, re-defining the rules in the branded readymade apparel market," states the release.
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(Posted by anubhav, December 28, 2009, 10:08 AM)